PROFILE   GALLERY   BLOGS   GUESTBOOK   FRIENDS   GROUPS   FAVORITES   COMMENTS   VIDEOS   HOME  

Viewing 1 - 3 out of 3 Blogs.


Advertise In a Recession? Are You Crazy?
Posted On 02/21/2009 10:30:23
Advertise In a Recession? Are You Crazy?

As it turns out you're crazy not to advertise in a recession. Many studies over the years (even going back to the Great Depression) have shown that investing in marketing during rough economic times is actually more effective than when times are good. This doesn't seem to make sense until you think through the logic.

During a recession most businesses decide to cut expenses in order to weather the storm. And one of the first expense items to take a hit is advertising and marketing. To savvy marketers and business owners this is an opportunity. There's less competition vying for customer's attention, so those advertisers who can maintain or even increase their marketing investment will find they have a much greater impact.

Here's some studies that show how companies can actually increase market share by doing what their competition won't- advertise during a recession:

McGraw-Hill Research analyzed the performance of 600 companies from 1980 through 1985, including the deep recession of 1981-82. The analysis showed that firms that maintained or increased ad spending during the recession enjoyed significantly higher sales growth, both during the recession and for three years after it compared to those that eliminated or decreased their advertising investment. By 1985, sales of companies that were aggressive advertisers during the recession had risen 256 percent over those that decreased their marketing investment.

Another report by Coopers & Lybrand and Business Science International concluded that "businesses that maintain marketing programs during a recession outperform companies that rely on cost-cutting measures. A strong marketing program enables a firm to solidify its customer base, take business away from competitors and position itself for growth during the recovery."

In difficult economic times it pays to remain visible. Many of your competitors will choose to cut advertising and become invisible!

The question is, where do you advertise? The latest surveys show 90% of buyers use the internent to search for a home, car, service, etc, so therefore 90% of your budget should be on-line, and only 10 % should be print. 

The Grapevine Websites are a very cost efficient way to market your products or service.

Tags: Advertise Recession Marketing Business


Grapevine Communities use National Features on Local Websites
Posted On 10/20/2008 20:57:30

Grapevine Communities use National Features on Local Websites

Fast growing Network of Community based Internet Websites provides more content yet similar to MySpace, YouTube, Craigslist, Facebook.

Someone else suggested this site, and I'm glad they did

It looks like I will be enjoying it a lot. ... So much to do on here.

(PRWEB) October 20, 2008 -- The Grapevine Communities, a group of 200+ community-based social media websites across the country, are connecting people to their communities with local content by using features similar to MySpace, Craigslist, YouTube, Facebook and more.

 

TopekaGrapevine.com          Screen Shot
TopekaGrapevine.com Screen Shot

Thousands of members in small towns and large cities throughout the nation are discovering the power of information and entertainment in community websites such as PittsburghGrapevine.com, ClevelandGrapevine.com, ColumbusGrapevine.com, HarrisburgGrapevine.com, or LafayetteGrapevine.com.

"Someone else suggested this site, and I'm glad they did," wrote TheRealMacoy, a member at LafayetteGrapevine.com in a public message to another member. "It looks like I will be enjoying it a lot. ... So much to do on here."

At each Grapevine Community Website, members can find hundreds of interactive things to do, such as:

  • Easily post their own blog for the world to read and comment on
  • Find forums on local topics of interest to discuss and debate in a tempered manner
  • Print coupons from local grocery stores, or create and post their own coupons for their own business
  • Find a needed business in the local Business Directory, or list their business in the Business Directory so people can easily find information about their product or service.
  • Spend hours playing 700 games in the arcade
  • Find local news from local media, along with national, world, business, sports, entertainment, science and technology and offbeat news
  • Sell or buy items in the local classifieds, post help wanted ads and list Real Estate for sale.
  • Find things to do in the local calendar of events or post their own events for the public to see
  • List local Church and School information, or create Groups to share information
  • Track stocks, find local movie times, weather, local gas prices, horoscopes and 30 financial calculators
  • Set up their own Webpage to be a MySpace-like page and put a bunch of cool stuff on it like videos, photos, music, blogs, background screen shots and more. Members can invite friends within their Grapevine community to join them on their MySpace-like Webpage
  • Set up banner advertising to market their business at discounted rates for local companies
  • Listen to the Grapevine radio or create their own music playlist to play in the background
  • And much more

In short, the Grapevine Communities were put together so people could share their interest with those around them, within the community where they live.

The Grapevine sites are truly community oriented, filled with local information and entertainment. They are not corporate sites filled with offers to purchase services or products and bothersome bogus links. They are in fact, as an example of the community spirit of Grapevine Websites, becoming the place to go to find information about local schools and churches, and to list and find Real Estate during these hard economic times.

MySpace, Craigslist, YouTube, LinkedIn, Facebook and other networking sites are dominating the marketplace on a global scale with social, business and entertainment networking sites. But what they don't do is target individual communities with all of the combined features of their sites. The Grapevine Communities combine similar features of these national sites into local Websites.

The reward for each owner of a Grapevine Community Website is advertising revenues from local business owners in each community.

The benefit for Grapevine members are Reward Points. Quickly, members earn points just by posting to the sites. The points can be exchanged for $10, $100 and $250 Gift Cards to Best Buy, Home Depot,
Wal-Mart or Staples. There's no catch. It's our way of saying thanks for using the Grapevine Community Websites. In other words, it pays to use the Grapevine Community Websites.
The goal is simple.

Enjoy IndianapolisGrapevine.com, ColoradoSpringsGrapevine.com, RochesterGrapevine.com, NashvilleGrapevine.com or any of the other Grapevine Community Sites åand tell others about it so communities can be brought together to share in their visions, discuss their challenges, grow their businesses, stay informed and be entertained.


ABOUT THE GRAPEVINE COMMUNITIES
The Grapevine Communities were launched in January 2008 by Jared Leisek of Oregon after he and his wife Kristin could not find any information online about things to do in their community.

Starting at zero and rapidly growing to more than 200 sites nationwide as of October 2008, the goal is to grow to 1500 sites in the next 3-5 years. Each Grapevine Community Website is independently owned and operated. Website hosting, technical support and business development are provided to each owner.
    
Main Contact:
Jared Leisek
President The Grapevine Communities
P.O. Box 848
Redmond, Oregon 97756
541-390-9597

###

Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/SW5zZS1Mb3ZlLVByb2YtU3VtbS1JbnNlLVNpbmctWmVybw==

Technorati Tags

Bookmark -  Del.icio.us | Digg | Furl It | Spurl | RawSugar | Simpy | Shadows | Blink It | My Web

 



 
OPTIONS

Printer Friendly Version
Download PDF Version
Download Reader Version
BlogThis
ShareIt

Share The News

Submit this press release easily to any of these major bookmarking and social media sites.



CONTACT INFORMATION

Jared Leisek
Grapevine Communities
541-390-9597
Email us Here


Doug Gore
Grapevine Communities
509-487-1508
Email us Here


ATTACHED FILES

 

 


ABOUT PRESS RELEASES
If you have any questions regarding information in these press releases please contact the company listed in the press release. Please do not contact PRWeb. We will be unable to assist you with your inquiry. PRWeb disclaims any content contained in these release. Our complete disclaimer appears here.
 
_uacct = "UA-2647064-1"; urchinTracker();

Tags: Grapevine Communities Pittsburgh Cleveland Columbus Harrisburg


It's about the Community
Posted On 11/28/2007 13:08:15

Communities are funny things.

How do you define a community? This site was put together so that you can share with those around you within the community that you live.

The goal is that you enjoy and tell others about it. There may be bugs from time to time. Just drop us a line and let us know.

Regards,
The Grapevine Community





















*** Copyright 2007 to Present © Cleveland Grapevine ***